Mark each moment of celebration in 2020 with sweet treats!

Get 10% off when you mention the code “sweetcheers” in your custom order request.

What is Rooted Bakeshop?

Rooted Bakeshop is a sweet treat product line produced by the owner of Imagine Kitchen, which is a shared use commercial kitchen in Greer, South Carolina.  Jef Heuerman, aka the “One F Chef,” has the ultimate sweet tooth and will delight YOU with all things sweet.

As Sweet As It Gets

Jef has broad experience in many trades, although baking and pastry arts has been a through line since his childhood from baking with his Mom, who we affectionately called Nana once the grandkids came into the picture.

Nana’s kitchen is where Jef first experienced what it meant to be ROOTED in love:  the expression of love through recipes written (and re-written), the embrace of love through sweet scents that filled the house, and the comfort of love through each bite.  

It’s often said that “passion fuels success.”  As his wife and co-owner, I must share what he humbly keeps to himself… when he took the courageous step to go back to school to get a second degree, he proved that point about success.  He poured his passion into his Pastry Arts degree and graduated Magna Cum Laude from the Midwest Culinary Institute which is a state-of-the-art facility.  

Since graduating, he has gained experience working as a cake decorator, a chocolate technician, and as a freelance Pastry Chef.  

But why the tree for a bakeshop logo?